In 2009，Zengcheng attached importance on the characteristic，pushed forward the diversity of cultural activities，promoted the construction of public cultural service system，prompted the reading and learning to be part of daily life of all people，advanced the standardization of activities in the cultural market，promoted the construction of major cultural facilities and regularity of cultural service. In 2010，Zengcheng will target the creation of a high-level city of scientific development，take the construction of public cultural and sports service system as the main line，further promote the equal development of public cultural and sports services in both urban and rural areas，improve the construction of municipal and grass-roots sports facilities，speed up the development pace of sports industry，carry forward the excellent traditional culture，vigorously develop cultural industry，and make contributions to create a high-level model city of scientific development.