越秀区在动漫原创、文化传媒、出版展演、创意设计、创意衍生产品流通消费等领域领先发展,已成为广州市创意产业发展的核心区。本文从营商环境、商业文化氛围、产业基础、产业链、产业概况、经济指标和空间分布等方面入手,阐述了越秀区创意产业发展的独特优势及发展现状,总结了其主要做法,揭示了其存在的问题,提出了发展思路,从完善发展布局、建设重点项目及服务平台、优化政策措施、培育龙头企业、加大知识产权保护力度、拓宽投融资渠道等方面提出了发展建议。
<<Yuexiu District has leaded the development in such fields as original creation of animation,culture media,publishing exhibition & performances,creative design,circulation and consumption of creative derivatives,etc. it has become the core area of creative industry in Guangzhou. Starting from the business environment,business culture atmosphere,industry base,industry chain,industry profiles,economic indicators,spatial distribution and other aspects,this paper elaborates on the unique advantage and development situation of the creative industry and its development situation in Yuexiu District,sums up the main development methods,reveals its existing problems,proposes the development ideas,and makes forecast in improving the development layout,building key projects and service platform,optimizing the policies and measures,cultivating the leading enterprises,increasing the effort for intellectual property protection,and expanding the investment and financing channels and other aspects.
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