The report pays special attention to mid-age and older city women’s life，their health condition and healthy consumption needs. It analyzes trends and characteristics of mid-age and older city women’s healthy consumption according to survey statistics and also puts forward suggestions.

The following are characteristics of mid-age and older city women’s healthy consumption：First，mid-age and older city women are able to spend on healthy commodities. Second，there is a sizable healthy consumption demand for mid-age and older city women as a group，but their individual consumption standard has been restricted by their consumption capacity and concept. Third，their consumption demand is huge and the key to increase their consumption is to improve products’ effectiveness and safety standards. Most mid-age and older city women want to prevent and cure illness，keep mind-body healthy，prolong life and improve life quality. They care most about products’ effectiveness and safety. Therefore it is crucial to strengthen market management and produce healthy products that suit their needs. Doing so will help promote mid-age and older city women’s healthy consumption.

The report suggests that the government should strengthen its management and help develop a sound elder people’s consumption market. It should further study and formulate matching policies and industrial standards，and work out an operational mode to supervise the market. It should educate enterprises to strengthen their social responsibility. While the demand for elder women’s healthy consumption is huge，products for them should be safe and cheap.