调查数据显示,进城务工女性随着生活方式的变化,经济收入增加和家庭地位提高,消费水平也随之不断提高,消费方式正在逐步实现转型。
现阶段中国进城务工女性消费有四个突出特点:其一,收入增加,经济自主管理更为普遍。其二,消费谨慎增长,整体水平提高有限;与农村女性相比,进城务工女性消费水平虽有所提高,但总体来看,二者仍处于同一消费水平,没有质的差异。其三,消费结构正悄然发生转换,品牌消费、高科技消费初露端倪。表现在:美丽消费需求凸显;品牌意识增强,高档名牌开始进入她们的视线;手机、电脑、数码相机等电子产品成为她们的至爱,预示高科技消费渐成趋势。其四,20世纪80年代出生的新生代进城务工女性有其新的消费特点,将成为催生务工人群消费的领军者,她们的平均消费额高于整体被调查者。
建议政府部门和全社会关注进城务工女性的消费状况;加大政策支持力度,推进制度改革;保障其消费的合法权益;加强社会宣传教育,引导进城务工女性消费观念更新与合理消费。
<<The survey data shows when female migrant workers settle down in cities,their lifestyle begins to change. With the increase in income and improvement of family status,they raise their consumption level accordingly,and their consumption pattern is undergoing a transformation.
At present,Chinese city female migrant workers’ consumption has four characteristics:First,their income is increasing and it is more common that they manage their own economy. Second,their consumption is growing very prudently and on the whole the level needs improving. Compared with rural women,the quality of their consumption is more or less the same. Third,their consumption structure is undergoing small changes. Brand and high-tech consumption is coming to their attention,and they begin to take interest in products such as computers and digital cameras. This shows high-tech consumption may become a consumption trend for them. Fourth,female migrant workers born in the 80s and after spend more money on consumption than the rest of them and will become the leading force with new consumption habits.
The report suggests that the government and the society as a whole should pay attention to female migrant workers’ consumption,strengthen policy support,and push forward a system reform. Female migrant workers’ lawful rights should be protected. They also need education and should update their consumption concepts and learn to consume rationally.
<<Keywords: | Consumptioncity female migrant workers |