Cosmetics is L’Oreal’s only profession and the only field that L’Oreal is interested in. As a good enterprise，L’Oreal understands continuous success should base on ethic standards and real social responsibility that leads a company to grow. L’Oreal provides consumers with free hotline services while guaranteeing healthy and effective cosmetics and meeting consumers’ needs for beauty and healthy consumption. The company has also set up a website （eladies.sina.com.cn），offering education on makeup science and professional brand consultation to guide Chinese women on healthy makeup consumption.