2009年是中国房地产市场历史上最具戏剧性的一年。从年初的冷清到年中的全面复苏再到年末的价格激涨,调控之声再起,房地产开发行业的外部发展环境再次发生剧烈波动。波动中,开发企业普遍进行了发展战略的调整,重新回到高速运转的轨道之上。然而,2008年的经验告诉我们,没有永远上涨的房价,没有永远都好的市场。在一个高波动的市场中,平衡风险与收益,找到并坚持适合自身条件的运营模式和产品线,成为后金融危机时期开发企业最重要的决策。
<<2009 is the most special year in the history of Chinese real estate market. The external environment for real estate development enterprises had been changed greatly during the whole year. In the fluctuation,the real estate development enterprises had generally adjusted their development strategy,back to the fast expansion temp. However,the experiences in 2008 had already told us that the prices could not rise forever. In a high fluctuating market,to find a balance between risk and profit and to insist the proper operation mode and product line have became the most important decision for real estate development enterprises after financial crisis.
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