Classification of Cultural and Related Industries as the national standard covers the whole production activities of cultural industries and cultural undertakings. In the field of human development，production is only a means，while the people’s livelihood is the purpose. “Cultural GDP Pursuit” should be changed to the pursuit for the people’s livelihood of culture. As a result，the people’s livelihood effect of cultural consumption should be used to measure the effectiveness of cultural production. During the years of 2000-2007，the people’s livelihood effect of cultural consumption in most parts of China was descending，in the light of the absolute value of urban and rural residents’ per capita cultural consumption，the ratio of cultural consumption to total income and consumption，the proportion of cultural consumption of urban residents to that of rural residents. One of the main reasons was the rapid expansion of the gap between urban and rural areas. To improve people’s livelihood and pursue social justice，first of all，the gap between urban and rural areas must be given great attention and be eliminated gradually.