The fusion of high-tech and cultural industries，private capital to enter the field of cultural industries，the domestic cultural market integration with the international cultural market trends and other factors contributed to the profound Chinese culture to adjust industrial structure and change. China’s cultural industry has shown some new characteristics：high-tech to become an important driving force of industrial upgrading，new media and traditional media，both Between competition and mutual integration of the media industry，formed a variety of horizontal and vertical forms of industrial chain，the traditional sense of setting the boundaries between the edge and core in a vague and watered down.