Shandong is full of cultural resources and is the gathering place of traditional culture in China. Based on the Qilu culture，Shandong well-known cultural brands are the important in Chinese cultures. Shandong is a big cultural province，but not a powerful cultural province，this is because it is short of the influential cultural brands. This paper surveys deeply to the present situation of Shandong cultural brands development，analysis the existing problems，and put forward the countermeasures and suggestions about how to make the Shandong cultural brands.