随着宽带的发展,网络视频成为近几年的热点。本文对国内主要视频网站和节目制作机构的数据进行样本采集,分析了我国目前互联网视听节目的内容类型、构成比例、属地来源、用户偏好等;提出了我国目前视听节目管理中存在的问题和可供参考的管理建议、具体措施。
<<This paper discuss the content of China’s Online Vide Service in two parts. Part one will focus on the online video programs. Using the survey and interview to analyze online video programs from some internet video websites and program production institutes,this paper will try to discover the law of development and trend. Part two will discuss the management of online video programs. Comparing the management difference between China and other countries and borrowing advanced management experience,this paper will show the main problems in China’s online video programs management and will provide policy recommendations and action plans as reference.
<<| Keywords: | ManagementContentOnline Video Programs |