政务微博对于我国政府社会管理和行政运作具有重要意义,尽管我国政务微博已颇具规模,但与当下网民对各级、各地政府的信息需求相比,仍存在差距。为此对我国政务微博运作提出如下建议:重视政务微博的规范化,提升政务人员的媒介素养;提高政务微博的内容质量;提升政务微博的互动功能;重视政务微博的服务性功能;加强突发公共事件中的信息传播及沟通交流;与微博运营商充分合作,强化认证机制。
<<Government microblog is of great significance for Chinese governments’social management and administrative operation.Although government microblog of our country has a considerable scale,there is still a gap compared with information demand of current users to governments of different levels and places.Suggestions of our government microblog operation are as follows:attache importance to standardization of government microblog,enhance media literacy of administrative personnel,improve content quality of government microblog,promote interaction function of government microblog,attach importance to the government microblog service function,pay much attention to service function of government microblog,strengthen information dissemination and communication in unexpected public incidents,and fully cooperate with microblog operator to strengthen the authentication mechanism.
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