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皮书作者
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流行语的生成经历了一个公众对普通词语再生产的过程，其往往体现了对权威的“去中心化”。或者说，一个词语即使再平淡无奇，一旦被公众赋予“去中心化”的意义，就具有广被传播、成为流行语的可能。流行语的“去中心化”又反映了媒介技术创新下社会变迁的“去中心化”趋势。
<<The generation of popular words and phrases comes from the reproduction of ordinary words and phrases by the public which reflects the decentralization of authority. In other words，even if a word or phrase is no stranger，once the public gives it a meaning of decentralization，it is very possible to spread widely. The decentralization of popular words and phrases also reflects the decentralization of technology innovation and social change.
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