Based on the fundamental analysis of the present situation of our urban-rural developing relationship，the study on experiences from Japanese and Korean village construction，and the practical examples of Conghua demonstration beautiful village planning，this paper discusses the main ideas and experience of beautiful village construction，including proper classification of villages，space development planning combining both urban and rural area，innovative grass-roots level management mode，industrial developing route focus on actual effects，environment renovation and eco-civilization construction，and preservation and development of characteristic local culture.