Consumer confidence is the drive of boosting domestic demand，as well as the key factor of economic growth. Studies regarding consumer confidence have drawn attention by the government and scholars. To understand Chinese consumers’ confidence and its related factors，Public Opinion Research Laboratory of Shanghai Jiaotong University have designed a telephone-survey questionnaire based on previous studies. A total of 1080 citizens from 36 cities have participated. The study covered four aspects of factors on consumer confidence，which include social economic status，media use，livelihood status，and social environment. The study shed light on Chinese consumers’ confidence status as well as in-depth understanding to its related factors.