随着国内汽车产业快速发展,汽车企业之间的竞争日趋激烈,为了缩小与其他汽车集团之间的发展差距,广汽集团实施了走出去的兼并重组战略。本文分析了广汽集团在湖南的发展历程,详细分析了广汽长丰、广汽菲亚特、广汽三菱等汽车企业的发展经验,并对湖南汽车产业的未来发展进行了展望。
<<With the rapid development of the domestic auto industry,the competition is becoming increasingly fierce among car companies. In order to narrow the gap between the other Automotive Group,Guangzhou Automobile Group must implement company merging and restructuring strategy. This paper analyzes the development process of Guangzhou Automobile Group in Hunan,describes the development of experience in the automotive companies such as GAC Changfeng,GAC Fiat,GAC Mitsubishi,and finally,prospects the future development of Hunan’s automotive industry.
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