本文通过对国际会展业发展的宏观观察,深入研究广州会展业的国际化状况,以及广州会展业国际化发展的环境,探析广州会展业的不足,提出促进广州会展业国际化的对策建议,以期为广州会展业的国际化发展提供有益参考。
<<The paper examines the development of international M&E (meeting and exhibition) industry,studies the current situation of Guangzhou M&E industry,and the environment for international expansion,finds out the deficiency of Guangzhou M&E industry,and puts forward countermeasures to improve the industry internationally,hoping to give useful reference for the internationalization of Guangzhou M&E industry.
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