It is a prerequisite and security for the survival of every enterprise to meet the needs of consumers and protect the interests of consumers. However, in real life, a large number of incidents against the interests of consumers frequently arise. In order to pursuit the high profits, some of the enterprises ignore the safety of consumer which brings about bad social impact. The paper advocates the enterprise should strengthen protection of the interests of consumers. We analyze the cases of protection of consumer's interests and the reasons why existing business against the interests of consumers in china through outlining the states of protection of consumer's interests from 2009 to 2011. At last, the paper carries out some countermeasures on how to make enterprise protect consumer's interests through some perspectives such as making enterprise fulfill their social responsibility to consumers, strengthening the role of government on promoting enterprises to protect the interests of consumers,improving the supervision mechanism of social groups and enhancing consumer's awareness and capabilities. <<