新闻客户端继微博、微信后成为互联网领域又一热门应用,各大门户网站以及传统媒体纷纷推出客户端以抢占市场。从整体看,新闻客户端已经形成特色鲜明的三种类型。本文选取不同类型客户端并抽取样本,通过内容分析法研究新闻客户端的社会责任状况。研究发现:三种类型的新闻客户端因受制于定位的差异,承担的社会责任各有偏重。整体来看,新闻客户端社会责任评价得分中等偏低,承担的社会责任有待进一步加强,其中,信息生产社会责任整体较好,教育大众社会责任一般,而承担的文化传承、提供娱乐和协调关系的功能有待提升。
<<News client becomes another hot app after Micro blog,Wechat in the internet. Major portal websites and traditional media have launched their application to seize the market. On the whole,three types of domestic news client in distinctive features have come into being. In this paper,we select different types of applications and sample,use content analysis approach to study the situation of different news applications’ social responsibilities. The founding is:as subjected to different positioning,the three types of news client take on different social responsibility with different emphasis. Overall,social responsibilities undertook by news application is not optimistic and rating scores on their responsibility performances is low. Among all social responsibilities,the performance in information production generally is good,in educating the masses it is ordinary,and yet in terms of cultural heritage,offering entertainment and relationship coordination,it is function is weak
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