The new experiences provided by modern technological products and the pursuit of cultural meaning by customers have brought about great opportunities and a promising future for the integrated innovation of culture and technology. The Year of 2013 is an essential year for the rapid development of China’s cultural industries，in which the role of integrated innovation of culture and technology as the No.1 engine is even more prominent. The positive adjustment of industrial policies，the active participation of agencies，and the frequent interactions of government，industry，education and research institutions has also created a favorable atmosphere for the development of cultural and technological innovation. Meanwhile，the strong rebounce of film industry，the overall growth of broadcast，television and network audio-video industry，and the benign development of mobile media，animation，online games，digital publishing and public culture，have all indicated the vitality and great potential for cultural and technological industries. However，facing the change of culture towards an emphasis of meaning and the challenges of forthcoming technological innovation，the lack of originality，the shortage of key talents，the insufficiently regulated market and the harsh growth for new businesses，are also a bottleneck which has constrained the integrated innovation of culture and technology. These issues will be a test for the intelligence and capability of all the involved parties.