文化产业进入新的发展时期,业态裂变与跨界融合趋势明显,新兴文化业态层出不穷,交叉融合不断深化,文化航母日益强大,其诱发因素包括科技革命的激发、商业模式的创新、企业核心竞争力的追求、社会消费结构和心理的变化、产业要素的集聚等。文化产业的业态裂变和跨界融合导致业态重组加速,行业分工或许更加细密,同时将进一步诱发市场规则的确立;新兴文化业态有望成为价值传播的利器,得到政府进一步重视;传统业态或许会在业态裂变中获得重生机遇;文化产业的协同创新对体制政策、技术平台、人才培育等提出新的要求。
<<As the cultural industries enter a new stage of development,the format innovation and transboundary integration are increasingly evident. New formats of cultural industry keep emerging,transboundary integration keeps deepening,and the “aircraft carrier” of culture is growing stronger. The incentives of these changes include:the stimulation of S&T revolution,the innovation of business model,the pursuit of core competitiveness of enterprises,the change of social consumption structure and psychology,and the clustering of industrial elements. The format innovation and transboundary integration speed up the reorganizing of businesses,specify the industrial division,and induce the establishment of market rules. The new cultural industry is expected to be an edge tool of value communication and recognized by government;the traditional cultural industry perhaps get a regenerative opportunities in the change,and the co-innovation of cultural industries brings forward new demand of institutions and policy,technology platforms,and talent cultivation,etc.
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