The cultural-tech products can be formed in two basic ways：introducing newly-developed technical elements to traditional culture products or introducing traditional culture elements to modern technical products. The high-level experience of cultural-tech products determines that the basic marketing model of promoting cultural-tech product is creating and promoting experience. The customer universality of cultural-tech products determines that it is an effective marketing model for cultural-tech products to occupy the highlight of market by creating large and steady customer groups. The cultural nature of cultural-tech products determines that developing event marketing by relating to given social cultural events is a marketing model according with social psychology. The technical nature of cultural-tech products determines that viral marketing is a technically feasible model which is able to highlight the fashion features of the products. Both the cultural and the technical natures of cultural-tech products determine that brand extension is a marketing model which can be used to expand market.