Public hospital restructuring phenomenon never down，in the past ten years，the last round of health reform in Suqian as the representative of the public hospital reform has become fashionable for a time. The New Reform of Medical and Healthcare System started，in the 17 national pilot reform city of public hospitals，large-scale public hospitals are Luoyang reform trend. The system of difference，public hospitals have always has certain advantages in brand integrity，but also has many disadvantages.

During the public hospital reform，hospital brand integrity of the building will be largely on the hospital development challenge. Private hospital congenital in the public mind left bad impression，but the public hospitals can successfully solve this problem，it is vital for the development of hospital. The Maoming Petrochemical Industry Hospital restructuring examples to explain how to present，influence on brand credibility construction hospital，a public hospital，hospital brand credibility construction experience for such.