After careful analysis of Canada’s national brand image，it finds that as a benchmark model of national brand，Canada reflects its strong brand strength on consistent national brand evaluation in the third-party authority and its public. Although the identification from different assessment models，different evaluation objects，the identification of Canada’s national brand presents global extensiveness and maintains high degree of consistency in different times. The secret of the development of Canada’s national brand lies in adhering to the national brand management philosophy of “versatile survival”. In the competition of multi-dimensional national brand gene among national governance，economic development，value systems，quality of life，business environment，cultural heritage and tourism，Canada is well-deserved almighty champion. Excellent national brand management has a spillover effect. Canada fully shares the national brand bonus in international tourism，education，talent flows，investment and other fields. Canada’s national brand development needs to overcome the existing defects of secondary brand association. Canada is facing with the challenges from activating the national brand image，reshaping the personality of national brand，reviving the competitiveness of its tourism.