Base on the investigation of China’s city brand building during the Eleventh Five-Year Plan period，such as National Garden City and Ecological Garden City，National Forest City，National Environment Protection Demonstration City，China’s Excellent Tourism City，National Sanitary City，National Civilized City，the achievements and problems of establishing city brand will be inductively analyzed，while，the significance of city brand establishment will also be illustrated and following，it is given some measures and suggestions for China’s urban brand establishment in the future in this article.