This paper analyzes the Brazilian media coverage of other BRICS members（Russia，India，China and South Africa）using the Correio Braziliense as a reference to individually and collectively verify media representations of the BRICS nations as a power block. In order to do that，we produced a “composed month” corpus（31 editions）with 2012 editions，applying the notion of the “imagined community” and techniques concerning content and discourse. The analysis took the thematic focus of the following texts into account：13 on BRICS，63 related to Russia，35 to India，107 to China and 31 mentioning South Africa. An important discovery made in this research is the hegemony of BRICS States and a lack of civil society from these countries in analyzed news. A significant number of news published references mainly based on cultural marks or stereotypes. In addition，people of civil society within the BRICS states do not have a way to voice their opinion or cultural themes，different from coverage in the United States or European countries. In order to change and improve this，it would be important to stimulate coverage in other BRICS countries and try to establish more inter-academic and professional dialogues. The realization of academic research and events coupled with cultural exchange can be reflected on the agenda of the newspapers and on the maturing of the BRICS concept of community，transcending the relationship between states，ultimately reaching civil society.