In 2013，the countrywide overall cultural consumption demand in urban and rural areas continued to maintain high growth：total cultural consumption went up by 13.71%，reaching 1296.937 billion yuan；the per capita value went up by 13.15%，reaching 955.47 yuan. As measured by per capita value，the annual growth of cultural consumption in urban and rural areas was remarkably higher than the GDP growth，certainly higher than the residents’ income growth and evidently higher than the total consumption growth，also evidently lower than the savings growth. The disparity in cultural consumption between urban and rural areas widened by 3.44%；the regional gap of cultural consumption in urban and rural areas among various provinces shrank by 3.55% over the previous year. The status evaluations of countrywide overall cultural consumption demand in urban and rural areas in 2013 are as follows：the value of vertical evaluation is remarkably higher than the base value since the “Ninth Five-year Plan” period；it is slightly higher than the base value since the “Tenth Five-year Plan” period；it is certainly lower than the base value since the “Eleventh Five-year Plan” period and it is slightly higher than the base value of the previous year；the annual lateral evaluation without urban-rural and regional gaps is remarkably lower than the ideal value，because of the continuous widening disparity of the urban-rural and the regional gaps.