2014年,中国旅游发展经历了深刻变革:新的纲领性文件得以颁布,行政审批进一步精简,综合改革全面推进;民众出游呈现新的特征,需求旺盛且呈多元化发展,各种消费亮点精彩纷呈;旅游再次成为投资热土,新的龙头企业正在涌现,同业、跨业之间形成新的竞合格局,平台化战略成为竞争趋势;百姓对旅游的新期盼成为旅游业者奋斗的新目标。展望未来,在“科学旅游观”的引领下,中国旅游将以法治化和社会化为两大保障,处理好事业与产业、政府与市场、部门与综合、外延与内涵、中国与世界等五大关系,步入“以理性引导繁荣,以内涵带动外延”的崭新发展阶段。
<<After the adjustment year of 2013,facing the international background of a sluggish recovery of the global economy,the domestic environment of deepening the reforms as well as “new normal” of national economy,China’s tourism development has undergone profound changes in 2014. Specifically,in the policy perspective,new programmatic document has been enacted,administrative examination and approval have been significantly simplified and the comprehensive reform has been fully promoted. In the market perspective,the high demands have been more robust,dynamic and diversified,different kinds of consumptions boom. In the industry perspective,tourism has become a hot spot for investment and new leading enterprises are emerging. The new competition and cooperation within and across the sectors,as well as the platform strategy have become the competitive trend. In the social perspective,tourism becomes a hot topic of consensus and the expectations of tourists set up new targets for the industry. Meanwhile,the practice and innovation of smart tourism,the discussion on national park system,the increasing tourism trade deficit and the tourism development of new world heritage which covers different regions are all highlights of 2014. Looking forward,under the idea of “scientific tourism”,Chinese tourism should be supported by legalization as well as socialization,handling the relationships between common wealth and economic industry,between government and market,between quality improvement and quantity extension properly. China’s tourism will step into a new stage which is featured by “achieving prosperity by rational development and expending quantity through quality improvement”. Tourism will play more important role in the national economy,social development,people’s well-being,foreign exchange and cooperation,as well as the national image.
<<Keywords: | New Normalnew stageChina’s Tourism |