2014年中国旅游发展十大热点为:国发31号文出台,旅游改革方向确立;智慧旅游方兴未艾,持续发展任重道远;资本市场极度活跃,旅游产业累积风险;多方力量强力驱动,在线旅游快速发展;“黄金周”再成热点,公众休假关乎民生;景区门票又引争议,复杂问题理性看待;两个项目申遗成功,区域合作备受期待;“美丽中国”受欢迎,海外旅游推广出新;酒店企业海外掘金,国际扩张征途漫漫;旅游安全事件频出,危机管理亟待提升。
<<The top 10 hotspot issues in China’s Tourism in 2014 are as follows:(1)No. 31 Document of the State Council was enacted,which established the direction of tourism reform.(2)The smart tourism is growing rapidly,and it will go a long way towards sustainable development.(3)The capital market is extremely active while the risk of the tourism industry accumulates.(4)Driven by various strength,online tourism develops very fast.(5)The “golden week” became a hot point once again since public holiday concerned the livelihood of the people.(6)The tickets prices of scenic spots caused public dispute,and such a comprehensive and complicated issue should be analyzed more rationally.(7)Regional cooperation is widely anticipated since two new world heritages of UNESCO are all cross-regional.(8)The “Beautiful China” is popular on Facebook,which represents the innovation of overseas tourism promotion.(9)Chinese hotel enterprises start to pursue overseas development,and the international expansion is a long journey.(10)The accidents related to tourism occur frequently,and the risk management should be enhanced.
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