In 2013，China’s outbound tourism still maintained a rapid growth. Tourists member is expected to reach 100 million in 2014. China has been increasingly showing its strength and potential of becoming the focus of world tourism market，and the deep interaction between inbound tourism and outbound tourism began to appear. In response to the current situation，the positioning of outbound tourism in three tourism markets should be examined，ADS should be upgraded，and outbound tourism should be reviewed comprehensively. With the beginning of the “100 million tourists” era，outbound tourists will spread increasingly to the second and third tier cities，the growth rate of remote markets will speed up，e-commerce business development in mobile internet era will reshape outbound tourism，and the development of industries derived from outbound tourism will become the focus.