Shanghai united media group （SUMG） has established for a year. The development of media convergence improved well. Firstly，the group create the overall pattern of SUMG’s media convergence with the “platform strategy”，including the optimization of the existing platform，leveraging large platform（such as baidu），and building the new platform. Secondly，the group led the new media transformation by four key projects. Thirdly，other new media projects got both slow development and highlights，put efforts to form a new media business situation with both traditional media and new media. Overall，from these aspects such as the ideological environment，main achievements，transformation，influence powers，plan of Promotion，and implement of guiding spirit，SUMG’s media convergence development made a good start and a good foundation of more deeper convergence. It is worth the affirmative. At the same time，SUMG had to explore the further new ideas to solve the common problems in convergence development，grasp the relationship between the local and the whole in transition，enhance to digitize content producing by applying large data.