Given media integration turning to be an inevitable tendency，convergence of traditional media to digitalization has become a high-profile transition，leaving the alternative convergence mode—integrating conception of traditional media into new product to be profiled in depth. Thereafter，this article examines the characteristics of integration of this kind. The investigation starts with a case study of Dajia（Tencent Co.）as a sample of network product encoded with elements from traditional media. The chief goal is（1）to analyze its marketing concepts，operation mode and integration characteristics of production mode，and（2）to explore its reasons and pros and cons. Implications for future media integration and reconsideration of connections between receivers’ demands and transitions of media amidst media ecology are discussed.