Sichuan is rich in rural cultural resources and distinct regional characteristic. Now rural tourism cultural industry has been initially formed，has good development momentum in some key areas，local area：Agritainment is growing rapidly，became a demonstration industry；The characteristics of village and town tourism is booming，has distinctive features；The rural arts and crafts industry and National Performing Arts Industry have the brand effect. But compared with urban cultural industry，the overall development level is low，development level is not high. We need to be further combined with reality，Support by ecology，culture and science and technology，continue to innovate，build brand，dig the folk custom culture connotation，speed up the construction of talents team.