Shenzhen is the first City of Design accredited by UNESCO in China. Today the cultural industry has become one of the four pillar industries in Shenzhen. As an important part of cultural industry，design industry should speed up the fusion with manufacturing and services. The design industry of Shenzhen must be based on the Pearl River Delta，build the ‘Shenzhen and Hong Kong design twins’，shift from‘Shenzhen speed’ to ‘Shenzhen quality’.