This article is based on “2013 Chinese advertising industry data analysis report” which was published by the “modern advertising” magazine in June 2013. With the related data provided by the report，the author tries to observe and insight the developing trend of the advertising and design industries in Chinese market. The article is organized from three aspects：the prospect of the ad-design industry，the subject of the industry and the iecology of this industry. The author strive to provide readers with different thoughts on the future of the Chinese advertising and design.