In this paper，from the angle of the animation industry’s own law of development and the big animation view analysis of the importance of animation design. The animation industry in the rapid development of today，need to calm analysis of the key role played by the cartoon image design in the works. In the Internet era，in the cross-border integration of market conditions，the animation design has a broader space，also face greater challenge and competition. The challenge from consumers，from the market. Animation industry will grow in the animation designers and operators of efforts.