The critical period of the country has come now since China is expected to become the world’s second largest consumption power in two to three years. The continuous economic development and consumption growth confront limited natural resources and environmental restrictions. China will face a grave situation if average per capita resource consumption is to reach the 2008 American level，which is 80 per cent of the carrying capacity of the world’s ecosystem. We should make a change immediately and the key lies in the concerted efforts by the government，enterprises and consumers to find a sustainable development road.