Credit is the foundation and development guarantee to internet information services industry. This report shows the development of China’s internet information services，pointed out the problems in the construction process of internet information service credit system. On this basis，the report study environmental，legal，market，regulatory and other factors that impact China’s internet information service credit building，and make the prospect of the risk profile of internet information services industry，from the ecological environment，network moral，credit management，market order，laws and regulations，the network law enforcement，industry self-discipline and using the experiences of the developed countries，etc.，and point out policy recommendations on how to development credit system services about China’s internet information services industry.