The credit status of general retailing has been greatly improved since reform and opening up. However，the entire industry is facing pressure to upgrade now，and the credit problems have a new performance. On the one hand，fraud of price and quality becomes more subtle，which harms consumer confidence；on the other hand，payment delays occur frequently，which leads to negative impact on the production industry. This report holds that more interventions on competition，such as the usage of anti-monopoly policies，should be valued in guiding the upstream and downstream enterprises to establish a better channel relationship. And regular government regulation actions，correct concepts of consumption，credit evaluation and publish，as well as the self-regulation of retailing industry，will also play an important role in improving the credit condition of general retailing.