In 2013，various cultural activities in China have made a lot of results. Mass cultural activities showed two prominent characteristics：one is to pay attention to the construction of mass culture brand，two is the award selection activities provide the system safeguard for the mass cultural activities. Professional arts festival and the professional art works exhibition provides a wonderful art products for the audience. China has held various forms of cultural exchange activities，to show a good image to the world. The Hong Kong and Macao and Taiwan cultural exchange activities has enhanced the cultural identity of Hong Kong and Macao and Taiwan compatriots on the mainland.