On promoting cultural industry structure optimization of various variables, innovation of science and technology is undoubtedly one of the most important variables. Science and technology innovation improves the production factors, enhances the cultural resource to configure ability, and promotes the cultural industries linkage development. Through the industries integration innovation, new formats derivative culture, make culture industries coordinated development and achieved the best structure effect, and make the cultural industries transferred from extensive model to intensive model, promoted cultural industries growth and cultural development transformation, enhancement of cultural industries competitiveness, expand cultural soft power,and optimize cultural industries finally. <<