This paper points out that the originality and the vitality of cultural creativity is not only the necessary measure for culture power construction, but also the inevitable orientation to construct culture power, based on the cultural originality exposition at the 18th National Congress of the Communist Party of China (CPC).And to enhance creativity needs extremely high cultural consciousness and self-confidence in culture, moreover it needs people to have greater political courage and wisdom, to conform to the change of economic development pattern, to protect the cultural rights and interests of the overwhelming majority, and finally to implement cultural power promotion and competitiveness enhancement, so as to let culture fulfill its functions of leading the fashion, educating the people, serving the society and promoting the development. <<