网络舆论场是政府公信力的投射环境,网络舆情应对是政府公信力展示的重要手段,是强化政府执政能力的重要内容。由于网络传播的特殊性,政府舆论动员能力受到影响,舆论应对压力空前倍增,政府公信力维护困难。本文对2014年贵州省网络舆情基本态势进行了总结,并结合三起典型网络舆情事件,对政府在网络舆情研判、回应、沟通、应对、处置、修复等过程中的措施进行了分析,提出在网络舆情视角下提升政府公信力的对策建议。
<<The motivation of public opinion on internet shows and reflects the government credibility,which is an important part to strengthen government power ability. It is difficult to maintain the government credibility which is caused by weak mobilization ability for public opinions and unprecedented stress to cope with public opinions under the conditions of the particularity of network communication. This report summarizes the basic trend of online public opinion in Guizhou 2014 and analyzes the measures which are took by government when studying,responding,communicating,disposing and repairing the network opinion after combining three typical network opinion events. This report puts forward the countermeasures to improve the government credibility from the perspective of network opinion.
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