This paper holds that today is a new era of culture and scientific technology development, and culture industry is the outcome of culture and scientific technology integration. Cultural resources is the foundation, cultural originality is the core, and the technological innovation is the engine. Technology creates quality, culture creates brand, thus culture and technology both support and lead the development of culture industry. Only when cultural innovation leads technological innovation, when technological innovation promotes cultural innovation back, when culture and technology this "double drive" deeply and fully combine, culture industry development can be more effectively promoted. <<