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王伟光
    男,汉族,1950年2月出生,山东海阳人。1967年11月参加工作,1972年11月加入中国共产党,博士研究生学... 详情>>
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李培林
    男,山东济南人。博士,研究员,中国社会科学院副院长,中国社会学会副会长,中国社会科学院社会学研究所副所长。《社会... 详情>>

    文化创意产业发展趋势下城市“创意生态”的形塑

    摘要

    "约翰·霍金斯(JohnHowkins)在2011年出版了《创意生态》这本书,他对于创意生态的表达是:“创意生态就是一种‘小生境’(niche),在里面……重要的是关系和行动,而不是基础设施。这种创意生态的强度可以通过能量的流动以及对于‘意义’的持续学习和创新来衡量。‘多样、变化、学习和适应’这四重因素相互促进提升。”如果用一句话作为“创意生态”的表达或界定,即:适合创意生活与创意生产的小的生存环境。霍氏“创意生态”的概念之提出,容易使人联想到“创意城市”“设计之都”“文化、艺术之都”等关键词,并将文化创意产业作为城市品牌营销的议题,开发城市特有的文化资源,赋予其文化认同和共鸣,形成符合市场需求的核心价值和概念链接,同时,充分发挥广大民众的个人创造力,鼓励参与文化创意的积极性。2011年《两岸城市文化创意产业竞争力调查报告》显示,台北市名列“两岸三地”文创竞争力第五名,加上台北市创意群聚现象越来越明显,检视台湾各县市,无可讳言,台北市以其作为台湾地区行政枢纽、国际化程度优于其他城市,在文化创意产业推动上取得了较大成效,也能符合霍式所言“多样、变化、学习和适应”这四重因素,促进提升小生境。一个多元、富有生机及魅力的城市文化发展,实则决定于霍氏所言“创意生态”的形塑,本文试图以台北市推动各项创意街区(粉乐町街区、永康街区、温罗汀街区……)及举行各形各色文创活动(台北诗歌节、艺术博览会、文博会、世界设计大会、申请2016年“设计之都”……﹚等为例,深入印证文化创意产业发展趋势下城市“创意生态”的形塑,与其脉络、根源及路径之所在。" <<
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    Abstract

    "John Howkins published The Creative Ecologies in 2011. His expression for creative ecologies: ""A creative ecology is a niche where…it is the relationships and actions that count, not the infrastructure. The strength of the creative ecologies can be measured by the flow of energy as well as for the significance of continuous learning and innovation. Diversity, change, learning and adaption are the four indicators connecting with each other."" (Hawkins, 2008) If using a sentence to define and express the creative ecologies that is ""a small living environment which is suitable for the creative living and creative production."" Howkins' concept is easy to be connected with the key words—creative city, designed capital, culture and art capital. All of these ideas and cultural creative industries are made as a city brand marketing issue to develop the unique cultural resources of the city and to give them the cultural identity and resonance which formed as the core value of the market demand. At the same time, general public should develop the individual creativities and encourage people to participate the cultural creation. The 2011 CClA Report revealed that Taipei city is the fifth places in cultural and creative competitiveness. The phenomenon of Taipei creative cluster is more and more obvious. To view the counties and cities in Taiwan, needless to say, Taipei city is the administrative center of Taiwan. Its international degree is superior to other cities. Therefore, it is easy to achieve greater effectiveness in the promotion of cultural and creative industries. That point out what Howkins said: ""Diversity, change, learning and adaption are the four indicators which influence with each other."" A multi-cultural development of the city which full of vigor and charm is the concept of Howkins' creative ecologies. This paper attempts to take the creative blocks which promoted by Taipei city (like ""Very Fun Park"" street area, ""Yongkang street area"" and ""wen-Roo-Ting street area""——wēn zhōu Road, Roosevelt Road and Tingzhou Road) and creative activities (like Taipei Poetry Festival, Art Exposition, World Design Congress as well as the design Capital in 2016…) as examples which confirm the sequence of ideas, origin of the creative ecologies in the trend of the cultural creative industries development." <<
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    作者简介
    张国治:张国治,台湾艺术大学视觉传达设计学系所专任副教授兼推广教育中心主任﹑两岸文化创意产业高校研究联盟发起人及理事,研究领域为美术史、设计史、摄影史、文化创意产业、摄影创作、视觉传达设计、绘画等。
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