Based upon the growth from 1991 to 2011, to aim at the target of extended demotic cultural consumption demand and advanced sharing between urban and rural areas, and among different regions, measuring to the "due space" of the national total cultural consumption demand in urban-rural areas in 2011 are as follows: 17765.24 hundred million yuan in the valued pillar industry; 26420.07 hundred million yuan in the valued avoiding negative correlation; 31577.58 hundred million yuan in the valued optimal proportion; 41044.72 hundred million yuan in the valued lowest urban-rural ratio; 46179.92 hundred million yuan in the valued closed urban-rural ratio; 70956.19 hundred million yuan in the valued without urban-rural gap; 96385.18 hundred million yuan in the valued without regional gap. But the actual gross is only 10126.19 hundred million yuan. It is clear at a glance which the growth distance with regard to national cultural consumption demand in urban-rural areas had two dimensions: on the one hand, that consist in the harmonious difference of economic increase and basic people's livelihood and cultural people's livelihood enhancement; on the other hand, that consist in the statuesque difference of cultural people's livelihood enhancement between urban and rural areas, and among different regions. It was just the low increase of cultural consumption demand that resulted in the short growth of cultural production and supply. The development space of China's cultural industry must be exploited from boosting "endogenetic motivity". <<