2014年是中国“媒体融合元年”,电视与新兴媒体在博弈中融合,传统电视在融合中转型。本文从传统电视转型、整治改变生态、台网融合深化、打造新型媒体四个方面进行分析。我们已经迈进融合2。0时代,它包括技术与应用融合、内容与服务融合、平台与渠道融合、终端与用户融合、产业与政策融合五大模块。融合的趋势是:一方面大视频的新格局正在形成,另一方面新型主流媒体亟待崛起。
<<2014 is the first year of media convergence in China. The television and new media converges through their battle and traditional TV transforms in the process. This article analyzes it from four aspects including transformation of traditional TV,reformative changes in ecological regulation,the deepening conve-rgence of traditional TV and networks and construction in creating new media. The author thinks that we have entered in the 2.0 era of media convergence. It includes five sections:the convergence of technology and application,content and service,platform and channel,the terminal and user,industry and policy. The trend of media convergence is that on the one hand,the new pattern of big video is forming;on the other hand the new mainstream media needs to be strengthened.
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