This report samples the accounts of 34 provincial-level administrations （including Hong Kong and Macao） from July to December，2014. Each province or autonomous region has no less than one account. We have 128 accounts in total and further conduct the regional subdivision sampling on the selected account. With qualitative interview with Wechat users and platform managers，we concludethe developmental characteristics of Chinese governmental Wechat. It is found that the governmental Wechat integrate a variety of governmental functions，launch information timely and pay close attention to user viscosity. User experience proves to be the most important criteria for the government Wechat service. Nowadays，governmental Wechat has become an emerging public opnion field of new media，opening a new era of mobile government service.