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文化产品具有双重属性（经济属性和文化属性），就非物质文化遗产而言，一旦作为文化产品抑或文化服务开发，自然也先天地具有这两个属性。当前对文化遗产的保护与开发较多集中于其经济属性，力主在经济效益产生的背景下思考非物质文化遗产开发的动力。同时，从非遗文化属性出发进行的保护开发明显着力不足，而从非物质文化遗产的动力和产生传承渊源来看，文化属性方面的保护恰恰是不可或缺的。这就涉及一个根源性的问题，即任何一项非物质文化遗产都诞生在一个或少数几个特定的地区，根植于这一地区的传统民俗、人文风貌抑或地形地质。正是地方性的不同，造就了多姿多彩的非物质文化遗产，非物质文化遗产的不同来源于地方性不同，其保护传承及开发利用也应该更多地关注其地方性的特征。
<<Economic attribute and cultural attribute are dual characteristics of the cultural products. In terms of the intangible cultural heritage，it naturally has the dual characteristics once it is created as the cultural product or the cultural service. At the present moment，most developments of intangible cultural heritage are focus on the economic attribute，since the economic factor reveals the motivation of the developments. Nevertheless，the protection of the cultural attribute should not be ignored in the process of the intangible cultural development. Each intangible cultural heritage is generated from one or a few particular regions，with the unique traditional custom，human features and geological condition. As the distinction of local characteristics leads to the variety of intangible cultural heritage，the protection and development of the intangible cultural heritage should start from the local unique features.
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