In this paper，by analyzing Xilankapu has the marketing tradition，has walked market tradition，combining with the plight of Xilankapu in today’s social development. Suggested Xilankapu marketization development should take the consumer as the center，used advertising to create consumers’ desire to buy，to innovation as the development of the power，through the reasonable processing Xilankapu development and the inheritance relationship，made Xilankapu into the contemporary economic life. The inheritors of Xilankapu have their own target market，so that Xilankapu heritage did not simply rely on outside blood transfusion，and had its own hematopoietic function.