As a representative of one of Guizhou ancient paper，Xiangzhigou，although has a wide distribution of original ecological ancient paper mill community，but it is declining over the past decade，or even it is confronted with the threaten by extinction. Today’s society is an era of large diffusion of information，the application of new media as an effective mean of brand promotion of cultural products，its influence is enormous，and the effect of the force is apparent. Therefore，taking advantage of of the new media，the impact and the tension，perhaps can greatly improve the popularity，reputation and loyalty of Xiangzhigou ancient art of paper And then. make it pass down with living state and eternal vitality.